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Even just hearing the term “SEO” gives you anxiety. It’s one of many things in your practice that you know you need to address, but is likely to get neglected. Great SEO can be the difference between a practice that stagnates or thrives. In this solo episode, I help you first make the decision as to whether you want to try to do some SEO work yourself, or leave it to the pros. Next, I offer a wealth of really concrete, simple steps to follow for those who are ready to start tweaking their site right away. Also included in this episode:
- How to do basic keyword research
- The importance of services pages
- Creating eye-catching page titles
- Editing headings and subheadings
- Formatting URLs
- Revising page descriptions
- Do I really need to blog?
- The role of linking to and away from your site
- Some lesser known ways to rank higher on Google
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