In the era of technology, what is commonly overlooked is the power of receiving a physical product in the mail. That’s where Sean “Peppy” Meyer comes in. Sean lives on a farm in Austin, Texas and founded GoatMonthly.com as a way to fund his farm. Subscribers to Goat Monthly receive adorable and ridiculous photos of his little goats dressed in fancy clothes, in front of fancy backdrops. The whole thing is done with a very high production value.
Sean is a character like no other. He rocks a mullet and suspenders and drives a car with a license plate that reads “WATAGUY”. He once snuck onto Taylor Swift’s tour bus. He sent some editions of Goat Monthly to President Obama.
Sean is unforgivingly authentic–oh, and he studied marketing in college, too.
In this episode Sean talks to us all about:
- How he started Goat Monthly
- The power of a physical product
- Reducing the separation between your business self and your authentic self
- Using your “Captain’s log” to plan the course of your work and life
- How to think about money
- How an encounter with a mountain lion changed his perspective
Links:
www.goatmonthly.com
http://privatepracticeworkshop.teachable.com/
